Case Studies
Real Results. Proven Success. See How Nota Solutions Drive Impact.
McClatchy
McClatchy Media Company, a leader in journalism and digital media, sought to enhance AI experimentation in its newsrooms to improve content optimization, audience engagement, resource allocation, and revenue diversification. The company saw a 22% increase in search referrals across its properties, while journalists spent significantly less time on SEO tasks, allowing them to focus more on local reporting. Additionally, their national newsletters experienced steady growth with improved click rates. Through this strategic implementation, McClatchy successfully maintained its commitment to quality local journalism while simultaneously enhancing digital performance, improving operational efficiency, broadening audience reach, and boosting overall productivity. The integration of Nota’s AI tools enabled McClatchy to strike an effective balance between preserving journalistic integrity and optimizing their digital presence.
Lee Enterprises
Seattle Medium
The Seattle Medium, a leading African American-owned media company in the Pacific Northwest, sought to expand its digital presence while maintaining its community-focused mission. By implementing Nota’s AI-powered tools—Nota SOCIAL for tailored social media posts and Nota SUM for SEO-optimized headlines—they achieved a 60% reduction in time spent on SEO optimization and streamlined their social media content creation process. These tools enabled a 20% growth in online posts, a 100% increase in video views, and a 12.42% rise in organic website traffic. Additionally, email user acquisition improved by 228.34%, and social media engagement saw substantial growth. These outcomes allowed the publication to modernize its operations while preserving its role as a vital voice for Seattle’s Black community.
KnowTechie
KnowTechie, a digital tech news and reviews site, faced challenges in scaling content production and improving visibility in a competitive media landscape. By adopting Nota’s AI-powered tools—Nota SOCIAL for platform-specific social posts, Nota SUM for SEO optimization, Nota PROOF for quality assurance, and Nota BRIEF for concise article summaries—the site achieved a 65% reduction in time spent on content optimization tasks and a 50% increase in content production capacity. These improvements led to a 15% increase in organic search traffic, a 45% rise in traffic from Google News/Discover, and a 32% boost in social media engagement rates, with users spending 28% more time on-site. With these results, KnowTechie effectively scaled its operations while maintaining its authentic editorial voice.
LINK nky
LINK nky is a digital-first news platform serving Northern Kentucky, aiming to fill the gap in local news coverage for the region. With a small team of journalists, LINK nky covers a wide range of topics including local government, business, education, and community events, striving to be the go-to source for Northern Kentucky residents. The platform adopted Nota’s AI-powered tools, which allowed the small team to compete with larger, more established news outlets in the region. After integrating Nota, LINK nky saw a 40% reduction in time spent on non-core tasks, a 15% increase in engagement rates, a 25% increase in search traffic, better resource allocation, and enhanced social engagement. Click the link to learn more.
The Sacramento Observer
The Sacramento Observer, a weekly newspaper serving the African American community in Sacramento, California, implemented Nota’s AI-powered tools to enhance its digital presence while maintaining its strong connection to the local community. The tools were integrated into the newspaper’s existing content management system, allowing for seamless adoption by their team. The implementation of Nota’s AI-powered tools led to significant improvements for The Sacramento Observer, including enhanced content efficiency, audience growth and engagement, and a significant reduction in time spent on technical tasks such as SEO optimization and social media content creation.
The Washington Informer
The Washington Informer, a weekly newspaper serving the African American community in Washington, D.C., faced challenges in transitioning from a print-focused model to a more robust digital presence. The newspaper implemented Nota’s AI-powered tools to generate SEO-optimized headlines, create social media posts tailored for different platforms, produce engaging article summaries, and streamline the creation of their monetized community newsletter. These tools significantly improved the newspaper’s digital performance and efficiency, resulting in a 26% increase in newsletter open rates, an 85% decrease in time spent producing newsletter products, and a ~60% increase in page views.
