Nota announced a key partnership with Stacker, a newswire and storytelling platform, to bring enhanced headline optimization to news outlets and journalists alike. When a news outlet uses Stacker’s Story Hub to publish a story, they now have the option to receive suggested alternate headlines tailored to better suit their audience – powered by Nota. This innovative feature analyzes the story’s content and data to provide optimized headline options that resonate with the preferences and behaviors of the outlet’s readership.
Every publication is painfully aware of the role a good headline plays. In fact, research from Dr. Gloria Mark, Chancellor’s Professor in the Department of Informatics at University of California, Irvine, found people’s attention span is dwindling rapidly. “Back in 2004, we found that people averaged 150 seconds on any screen before switching to another screen. By 2012, it had declined to 75 seconds, and between 2016 and 2021, it diminished to 47 seconds.” These findings show that an impactful headline is one of the most important tools to break through the noise and clutter of today’s digital landscape – in hopes of holding attention.
This news showcases Nota’s commitment to providing industry-leading AI tools that empower media companies and publishers.
AI and Human Creativity: The Perfect Partnership
What sets Nota apart is its commitment to keeping humans in the loop. As seen in the partnership with Stacker, AI-generated insights serve as a complement, not a replacement, for human creativity and editorial judgment. This approach is based around Stacker’s AI guidelines that state a human editor from the publishing partner decides which headline to use. AI, in this case, serves as a creative and data-driven assistant, while human judgment remains paramount.
This approach ensures that while AI provides fast and helpful suggestions, journalists retain full control over the final product, allowing them to maintain their voice and editorial standards.
Unlocking the Full Potential of AI for Newsrooms
The headline feature is just one of the many ways Nota can help journalists and news outlets perform better. Here’s a look at some of the key tools available from the company:
- SUM is an assistive AI tool for content summarization. It lets users easily create SEO-optimized headlines, article summaries, keywords and social posts in real-time, ensuring content stands out and reaches a wider audience.
- IMAGE makes creating eye-catching images for your content a breeze. Whether you’re crafting posts for Facebook, Instagram or LinkedIn, you can easily generate custom visuals that reflect the essence of the content and the voice of your brand.
- PROOF is an assistive AI tool that analyzes articles and provides real-time content recommendations for maximum reach and engagement. Integrated with top CMS systems, PROOF provides data-driven optimization to simplify your workflow and improve newsroom production efficiency.
- LETTER is a newsletter development tool that helps users save up to 90% of time usually spent crafting newsletters. Load up to ten articles using Nota’s browser extension or dashboard, and let LETTER generate compelling drafts in minutes.
- VID empowers users to convert written content into captivating video formats effortlessly. Perfect for newsrooms, marketers and anyone looking to elevate their content initiatives.
The collaboration between Nota and Stacker demonstrates how AI can enhance journalism without sacrificing the necessary human component. As AI evolves, offerings from Nota will become increasingly essential for media companies looking to stay competitive. By leveraging the power of AI in a thoughtful and ethical way, Stacker and Nota are setting a new standard for how newsrooms can operate efficiently and effectively.
For more information on how Nota empowers media companies, check out our product lineup.
