After 15+ years in technology, AI and media, I’ve learned it’s all in how you use it.
We used AI for moderating comments, for article recommenders, for categorization, in retrospect what seemed like really cool applications of the technology were barely even the beginning. Today, AI isn’t replacing journalists—it’s amplifying their potential. But here’s the key: YOU are the innovator. AI is just the assistant.
We have built an amazing suite of products at Nota but let’s be clear. They suggest; you create. It’s up to you to take those suggestions and innovate. You are crafting the unique stories that resonate. Nota’s tools and our model POLARIS are helping you get to publish faster, increase engagement and push to the places your story needs to be.
How can you leverage AI effectively?
Idea Springboard: Use our AI applications to identify categories and keywords from your own original angles.
Workflow Boost: Let AI handle tedious tasks, freeing you to dive deeper into reporting.
Technical Support: Use Nota’s AI for SEO and standards, but infuse your voice into the content.
Faster Groundwork: Nota’s AI speeds up your time to review and publish, giving you more time to add depth and nuance.
Remember: AI handles the busywork. You bring the creativity, critical thinking, and human touch that make stories impactful.
The future of journalism isn’t about AI taking over in this field. It’s about journalists, producers and creators innovating with AI as a powerful tool in their arsenal.
Media companies are adapting their business models to leverage AI technologies for growth and engagement, but must balance innovation with sustainability by addressing ethical challenges, leveraging AI for personalized content, exploring new revenue streams, investing in infrastructure and talent, and enhancing skills through reskilling programs.
NotebookLM, Google's new conversational AI, offers impressive accuracy in mimicking human dialogue, but users must remain vigilant for minor inaccuracies, and regulators must consider regulations to protect users and uphold journalistic integrity.
How AI Is Empowering Journalists to Innovate
Ben Gerst
After 15+ years in technology, AI and media, I’ve learned it’s all in how you use it.
We used AI for moderating comments, for article recommenders, for categorization, in retrospect what seemed like really cool applications of the technology were barely even the beginning. Today, AI isn’t replacing journalists—it’s amplifying their potential. But here’s the key: YOU are the innovator. AI is just the assistant.
We have built an amazing suite of products at Nota but let’s be clear. They suggest; you create. It’s up to you to take those suggestions and innovate. You are crafting the unique stories that resonate. Nota’s tools and our model POLARIS are helping you get to publish faster, increase engagement and push to the places your story needs to be.
How can you leverage AI effectively?
Remember: AI handles the busywork. You bring the creativity, critical thinking, and human touch that make stories impactful.
The future of journalism isn’t about AI taking over in this field. It’s about journalists, producers and creators innovating with AI as a powerful tool in their arsenal.
Tell your own story – with a little help.
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